The survival of any creator, brand, or business depends on their ability to stand out in a sea of noise.
Anything that doesn’t stand out will eventually become irrelevant, commoditized and ignored. There will always be a faster, better, or cheaper option for everything.
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If you talk to any prolific writer or successful entrepreneur, you will find they make it a point to capture their ideas.
In your lifetime, you will likely have thousands of ideas. As I wrote in An Audience of One “none of us have a shortage of ideas, we just lack the discipline to capture them.
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Through social media we have a continual window into the lives of friends, pseudo-friends, and celebrities.
A few weeks ago I was looking at my Rescuetime dashboard and saw that I’d spent about an hour and 45 minutes on Facebook in September. Then I noticed some other interesting patterns:
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When most people think about developing a writing habit, they imagine having to spend countless hours in a quiet room isolated from the rest of the world.
This keeps them from trying to develop a writing habit at all. But you can accomplish remarkable things in just one focused hour a day of uninterrupted creation time.
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For most people, uncertainty fills them with fear, panic, and anxiety.
It causes them to dream up catastrophic worst-case scenarios, most of which never come true. It keeps them playing small instead of big, and in the stands instead of the arena. But in any life in which you don’t just choose from the options in front of you, uncertainty is inevitable. Extraordinary achievements are rarely the result of a predictable, safe, and linear trajectory.
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